INFORM:

• To increase the visibility of Langenburg is a wonderful place to raise a family, work, or have a business. We showcase our business, people, facilities, recreational programs, events, non-profit organizations and groups, and much more;

CONNECT:

• To connect residents and the area with the town happenings by creating a platform for discussion, communication, and active participation;
• To create pride between locals about the place they live;

BUILD:

• To build an effective marketing channel to spread the word about our community.

Community Town Office creates posts series (sub-campaigns) that are periodically posted on social media accounts to achieve the above-mentioned goals:

• #shoplocal #shoplocallangenburg (businesses stories and people behind them);
• #peopleoflangenburg (local people stories);
• #liveinlangenburg #whylangenburg(short facts about community well-being: tax incentives, job opportunities, clean water, etc.);
• #historyoflangenburg (short town history facts);
• #livelocal (posts encouraging people to live local e.i. entertain locally, attend local events, telling stories about what is behind each event);
• #whatsgoingonlangenburg (list of local events).