In January 2019, the Langenburg Community Development Board launched a social media marketing campaign #whylangenburg!

The campaign goals are: INFORM, CONNECT and BUILD within the community we are living in.  

INFORM:

• To increase visibility of Langenburg as a wonderful place to raise a family, work or have a business. We showcase our business, people, facilities, recreational programs, events, non-profit organizations and groups and much more;

CONNECT:

• To connect residents and the area with the town happenings by creating a platform for discussion, communication and active participation;
• To create a pride between locals about the place they live;

BUILD:

• To build an effective marketing channel to spread the word about our community.

LCDB created posts series (sub-campaigns) that are periodically posted on social media accounts to achieve above mentioned goals:

• #shoplocal (businesses stories and people behind them);
• #peopleoflangenburg (local people stories);
• #liveinlangenburg (short facts about community well-being: tax incentives, job opportunities, clean water etc.);
• #historyoflangenburg (short town history facts);
• #livelocal (posts encouraging people to live local e.i. entertain locally, attend local events, telling stories what is behind of each event);
• #langenburgtalks (interviews);
• #whatsgoingonlangenburg (list of local events).

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