"Why Langenburg" storytelling campaign

LCDB launches #whylangenburg Campaign

Storytelling can be described as taking information that is not that exclusive and making it feel important, impassioned and interesting. It’s about emotions and experiences. The more emotional we feel, the less likely we are going to feel cynical. And cynicism needs to be stripped away before we take decision. We want to sell a feeling, not a place!

Marketing strategy "WHY LANGENBURG” will:

  • Help generate the ideas on how to improve the quality of life in Langenburg;
  • Increase marketing efforts to bring visitors and newcomers to Langenburg and help our downtown businesses to prosper; 
  • Satisfy current residents and younger generations to take pride in their community and be more likely to stay and continue the town’s development;
  • Promote local businesses;
  • Help connect the residents and town;
  • Increase our social media followers from across the world to show case how awesome Langenburg is in hopes to attract more people to move to Langenburg

Types of social media posts:

 

Follow the Town of Langenburg's Facebook Page to see what it is all about!